drought to green

Changing landscape, benefiting lives

By bringing children back to classrooms, skilling women and youth for gainful employment, addressing health issues, and developing rural infrastructure, corporates are adopting activities that bring about holistic development in communities around them. From being voluntary to mandatory, corporate social responsibility (CSR) has moved on from a mere list of activities companies highlight in their reports.

The good news is that corporates understand that CSR contributes to socio-economic development of a country, and are striving towards making a positive change by working to uplift the underprivileged. They are pitching in to support the government and civil society to address problems. According to the Thomson Reuters Foundation, profit with purpose is becoming the new norm. Now, leaders of companies, both big and small, want to be recognised as “forces for good”. Corporate responsibility is becoming more widely accepted as businesses are moving beyond compliance.

With its pan-India presence, the Adani Group is helping people improve their living conditions through its CSR arm, Adani Foundation, by stepping up community welfare work in the areas of healthcare, education and women’s empowerment. It discharges its social obligations, for instance, by setting up schools, organising health camps, and providing skill training to youth and women, fulfilling the goals of government’s education, skill development, and ‘Make in India’ programmes.

Communities around its sites, whether ports or power plants, benefit from direct and indirect employment generated by the businesses. Youth – both young men and women – get employment or start their own ventures after being trained at the Adani Skill Development Centre (ASDC). To empower young girls and women, assistance is provided in the form of training to make them self-reliant. Adani Wilmar’s Project Suposhan, which is implemented by the Foundation, is another programme that not only empowers women but also helps fight malnutrition in children and pregnant women. Women trained under the project are known as Suposhan Sanginis (health volunteers), and counsel people on various matters like girl’s education and marriage. Their counselling and timely intervention has helped prevent several child marriages.

The Foundation also empowers women by promoting self-help help groups. With their help, several vermicompost units have been developed, benefiting local farmers. Women are actively pursuing dairy and organic farming in places like Kawai in Rajasthan and Kutch in Gujarat.

The Foundation aims to promote sustainable livelihoods and economic growth by reviving and promoting regional craft, like Sikki craft of Singrauli in Madhya Pradesh, Soonf and mud work of Mundra in Gujarat, Maharashtra’s Warli art, palm leaf products of Kattupalli in Tamil Nadu and coconut shell items of Vizhinjam in Kerala.

Education is a basic right that millions of children are deprived of due to reasons like poverty, gender, disability, and early marriage. The Foundation aims to mainstream such children in the formal education system. Its aim is to reduce the gap between educational resources and the inability to access quality learning. It has opened schools in the remotest of places to make education accessible to all.

With its strategies based on national priorities and Sustainable Development Goals, the Foundation is known for its innovative approach and focus on sustainability, which contributes to the well-being and wealth of communities surrounding the Adani Group’s businesses and beyond.